The Tipping Point: How little things can make big difference (by Malcom Gladwell)
 This is a must read book for everybody in Management. We are in the middle of a world where trends start and die every moment. But some catch-up, spread like wild fire and make everyone sit-up and take notice. … Continue reading
Good to Great (by Jim Collins)
This book must be read for a couple of important reasons – Its based on extensive five year research and on thousands of interviews with company executives-The book is based on this research doesn’t talk about the great companies. The … Continue reading
The Monk Who Sold His Ferrari (by Robin S Sharma)
This is mystical fable about a famous lawyer in New York leaving his worldly possessions in search of personal mastery and his destiny. I suggest every one to read this story to understand the importance of self-reflection and consequently mental, … Continue reading
Swanson’s Unwritten Rules of Management is a secret CEO Handbook written by Bill Swanson. The 76 Page spiral hand book is read by most of the business leaders including Jack Welsh and Warren Buffet. The book is not published any … Continue reading
Blue Ocean Strategy (by W Chan Kim , Renee Mauborgne)
Authors define Blue oceans as unchartered territories where existing competition is made irrelevant. As we have read in marketing stories and acknowledged by authors too, the term “Blue Oceans” is new but not the existence of it. Every day new … Continue reading
> Project Gutenburg is a free e-book library with more than 16000 books avaliable for free Download. I found here Old Hebrew writings, Musings of Da Vinci, Sun Zu – The Art of War , Pride and Prejudice and of … Continue reading
The book explains in vivid detail the greatest war spectacle in the world history; the allies landing on July 6 1944 in Normandy beaches of France to defeat the great Hitler. There had never been a battle mission of such … Continue reading
Differentiate or Die: Survival in our era of Killer Competition (by Jack Trout)
Briefly the essence of the book is this: Brands can differentiate their product/service offerings on nine distinct parameters.1. First to the market2. leadership3. Heritage4. Preferences of customer groups5. Latest in the market6. A particular attribute based7. Market specialty8. Hottest9. Way … Continue reading
Odyssey : From Pepsi to Apple, John Sculley
Just started reading this book. Wonder how i missed this book until now. First few chapters have some great content on cola wars. One marketing lesson Pepsi brilliantly used on Coke. “If your competitor is strong don’t take him head … Continue reading